FAREWELL HUGH WE REMEMBER HIM LIKE THIS
Hugh Hefner the founder of playboy, maybe the most famous glossy magazine in the universe (printed up to 7 million copies) died in the evening on the 27th September at his house in Los Angelis at the age of 91.The news was announced by his publishing company who stated that he had died of natural causes
The inventor of the celebrity “bunnies”, Hefner founded his empire in 1953, he built a logo that in the prude America of the time, redefined the sexual culture in the second half of the 20th century, taking credit for having defied the puritanical attitudes of the time.
One can say that on the pages of his magazine he managed to “undress” the most famous actresses of Hollywood and of the entire world.
In the sporting world of MotoGP we remember the great intuition of Lucio Cecchinello who in 2009 managed to close a sponsorship contract with the Europe Head Office of Playboy on his Honda LCR which was driven at that time by Randy De Puniet , who in a very short time became the most photographed and most followed racing driver in the paddock ( so as to avoid any problems in Qatar, the LCR raced with the radio Montecarlo sponsor) obviously causing envy for us men as he was accompanied by spectacular bunny girls either in the paddock or on the grid.
Hugh Hefner and Lucio Cecchinello were united by the same idea: dazzle the World!